Let's teach locals to find a love for El Paso
If you haven't heard about Chuco Relic yet, then believe me when I say you've been missing out. You can go find them at Time at Montecillo and even better, you can make online orders!
Chelsie, the owner of Chuco Relic, found her love for El Paso when she moved back a couple of years ago. She realized that she wanted to do something to promote El Paso, but most of all she wanted for other locals to find the same love she has for her hometown.
In 2012, Chelsie became the owner of Machot a store dedicated to cool novelties, but she decided she wanted the store to focus on El Paso novelties. There are many cool local vendors who make El Paso themed novelties and Chelsie wanted to have a space where you can find all of these things at once. A year and a half ago, Chelsie decided to change the name to Chuco Relic which not only represents the border area but also represents the initials of her and her family members.
The bicultural experience that the people living in the border experience is unique and it forms connections between the locals. Chelsie wants to celebrate the culture and the people by having a space dedicated to El Paso. The name, though thought to have a negative connotation, is another way to show appreciation for the community. For Chelsie, Chuco is something that the people in El Paso get almost like an inside thing, our very own secret.
If you want to be part of the Chuco Relic family you will be happy to know that everyone is welcome to participate. The only criteria for people is that their work is El Paso themed or that it relates to the culture. They even have a 10 year old artist who does work for them, so if you are an artist don't hesitate to contact Chuco Relic to see how you can collaborate.
If by the end of this you're still wondering what Chuco means, then I have some good news for you. We're going to give you all the chisme on Chuco soon, so check back next week!